Why My AI Is Better Than Your AI
Everyone thinks they’re a marketer now. Spoiler: they’re not. And AI isn’t saving them.
Your first mistake? Thinking AI leveled the playing field.
It didn’t.
It just made the gap between amateurs and experts louder.
I’ve given two talks in the last few weeks about AI and marketing. And in both, someone asked a version of this:
“If everyone can use ChatGPT… doesn’t that mean anyone can become a marketer now?”
Absolutely not.
That’s like saying owning a camera makes you a filmmaker.
Or having a calculator makes you a CFO.
AI doesn’t make you a marketer.
It makes you more of what you already are.
So if you’re strategic, experienced, and know how to drive demand?
AI makes you unstoppable.
But if you’re clueless, lazy, or hoping it’ll do it all for you?
AI just turns up the volume on the mediocrity.
Let’s talk about clients.
You’ve probably had one send you back a paragraph from ChatGPT like it’s a mic drop.
“You’re using AI anyway, right? So I just had AI write it.”
And what they give you is a steaming hot plate of nothing.
Boring. Generic. Flat.
Because they don’t get the part that matters: the prompt, the context, the strategy, the shaping, the edits.
Yes.
I use AI.
But you know what mine has?
My brain feeding it.
It’s trained on my tone. My frameworks. My industry insights.
It’s not a blank slate. It’s a power tool.
And I still take that first draft, bring it into Google Docs, tweak it, punch it up, and inject the exact voice I want it to have.
What they’re doing is outsourcing the thinking.
What I’m doing is accelerating it.
Let me prove it.
Here’s what AI alone would write if I said:
“Write a post on why my AI is better than yours.”
“In today’s digital age, AI is becoming increasingly popular among marketers. While many people use AI, not everyone uses it effectively. The difference between good AI and bad AI lies in how it is trained and used. My AI is better because I give it better inputs. When used correctly, AI can transform marketing strategies and improve content creation.”
Cool.
It sounds like every high school research paper ever.
No voice. No edge. No insight. Just copy-paste academia in disguise.
Now scroll back up and re-read this version.
Feel the difference?
That’s the point.
If this made you think differently, you’ll love The Diaries of an Accidental Millionaire.
So what does this mean for your team?
It means we don’t need more content writers.
We need content tacticians.
Voice specialists.
Strategic communicators.
People who understand both the why and the how.
People who can feed AI the way Gordon Ramsay feeds a prep line.
Because garbage in = garbage out.
And right now, most of what’s hitting your feed is trash with a headline.
Want to win in this AI world?
Train your people to think.
Then teach them to use the tools.
Because AI isn’t a shortcut.
It’s a multiplier.
And if you don’t know what you’re multiplying, you’re just making more noise.
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