AI Is Sending You Leads. You’re Just Not Paying Attention.
People Are Asking AI for Help. Are You One of the Answers?
You’re probably tracking your lead sources, right?
Facebook. Instagram. Google. Word of mouth. Maybe “Other” if someone forgets.
But let me ask you something.
Are you tracking AI as a lead source?
Not automation tools. Not the backend stuff. I’m talking about ChatGPT, Claude and Perplexity. These platforms are out here giving full-blown recommendations when people ask questions like:
“What’s the best platform to build a membership site?”
“Top business coaches for women over 40?”
“Who’s crushing it in personal branding right now?”
That’s how people are searching now. Not scrolling through blogs. Not clicking ten links on Google. Just asking a question and getting one or two names back.
If you’re showing up in those answers, congrats. That’s a free lead. If you’re not, you’re losing clients to someone who is.
And the worst part? You won’t even know it’s happening
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Why This Is a Big Deal
AI isn’t guessing. It’s pulling from a mountain of data—forums, reviews, podcast transcripts, blog comments, social posts, case studies and whatever else people say about you online.
Which means if you’re not being mentioned in real conversations, you don’t exist to AI.
You might be doing everything “right.” Your website looks great. Your funnel is set up. Your SEO is dialed in. But none of that matters if the tools people use to make buying decisions never mention you.
That’s what makes this scary. Because you won’t feel the drop-off right away. It’ll feel like a slowdown. Less traffic. A little fewer leads each month. No red flag. Just… less.
What You Should Be Doing Right Now
This is where it gets actionable. If you want to show up when people ask AI for recommendations, there are some very real things you can do this week to fix it.
1. Add AI to your forms
Stop making people pick “Other.” Start asking how they actually found you. Add “AI tool like ChatGPT or Claude” as a discovery option in your Typeform, CRM, Calendly, or whatever you’re using. You can’t improve what you’re not tracking.
2. Run a test prompt audit
Go into ChatGPT and ask questions your ideal customer would ask. Not about your name. Ask about your space.
“Who’s the best business coach for fitness founders?”
“What tools help podcasters monetize faster?”
Does your name come up? If not, figure out who does. That’s who AI thinks is the expert in your category. That’s your competition now.
3. Create content that sounds like real advice
AI tools pull from content that sounds like people helping people. If your blog sounds like a brochure, it won’t show up. Write content like “If I were launching an online course today, here’s how I’d do it.” That kind of tone works because it sounds human.
4. Get your name in the right places
Start showing up in Reddit threads. Answer questions in Facebook groups. Comment on Substacks. Get interviewed on niche podcasts. Be mentioned in comparison posts. That’s the kind of stuff AI picks up and uses to decide who gets recommended.
5. Ask happy customers to leave detailed reviews
The more people talk about what it’s like working with you, in natural language, the better. Don’t chase five stars. Chase specifics. “I used this tool because I saw it mentioned on ChatGPT” is a gold mine.
6. Talk about your results in plain English
Make what you’re good at obvious. AI models love context. Instead of saying “we empower entrepreneurs,” say “we help service-based founders launch new offers that sell out in 24 hours.” That’s the kind of sentence that makes it into responses.
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The Game Has Changed
This is not about gaming the system. It’s about being part of the conversation.
AI is the new word of mouth. It’s like being mentioned at a dinner party you didn’t even know was happening. And if you’re not being talked about, you’re not invited.
This isn’t a paid ad you can throw money at. It’s not a keyword you can buy. You have to earn it.
That means being relevant. Being visible. And being useful.
If you’ve been grinding and feel like growth is slowing down, even though your offer is solid and your audience is aligned, it’s probably not your funnel. It’s your visibility. You’re invisible in the places people are now asking for help.
Fix that, and your momentum comes back fast.
Start with These Three Moves This Week
Add AI to your lead tracking
Ask ChatGPT who it recommends in your niche
Write a single blog or LinkedIn post that answers a question your ideal client would type into an AI tool
That’s it. No fluff. No wait list. Just move.
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Last Thought
You don’t need to overhaul your whole strategy. You need to pay attention to where the eyeballs are shifting.
Because they’ve already moved.
And they’re asking questions that sound a lot like what you solve.
The only question left is whether your name shows up as the answer.
Let me know if you want a version of this for your onboarding, landing page or lead magnet. Happy to help shape it to fit.
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